ISACS Potting Shed
“ISACS is the national voice for the Street Arts, Circus and Spectacle sector with a vital role in developing recognition and respect of these emerging art forms in Ireland.
Our members include: artists, artistic companies, curators, festivals, independent producers, production companies and programmers. We represent over 50 member organisations and individuals across Ireland.
Our remit is to represent the interests of our members on a wide variety of issues facing the sector, inform and address.”
We were delighted to be asked by ISCAS to meet, for our first brainstorm of 2016, and examine their question:
“How can we attract people like you (young professionals/creatives) to come and see Street Art, Circus and Spectacle Shows and possibly become champions for our sector?”
With our task set, we met in the incredibly cozy surroundings of the Stags Head to receive our introduction from Moe and Lucy of ISACS. The conversation started in groups with a look at our preconceptions of street arts and circus, the language used within them, and who or what influence us to go to shows and events. The talk was lively and informative, with the ISCAS representatives in each group scribbling furiously as the ideas began to flow.
We then moved up the road to Aerial Cirque to continue the brainstorming, immersed in the bright and spongy surroundings of Ria Murphy’s aerial training center, but not before Ria gave us a fantastic display of what she can do!
The ideas and conversations collected, as we finished up, touched on the likes of promoting the physicality, coordination, and mental health benefits linked to this acrobatic lifestyle. As well as this, there was suggestions about breaking down barriers to entry, creating more visibility for the public with regards to training to draw them in, challenging sports stars and the public for possible viral promotion, disrupting the young professional routine, changing language and reviewing brand/image, keeping connected with the audience after the show, facilitating the one click generation online, apps, and that was just the surface scratching!
We were delighted to have the ISACS members there to guide and inform us as we went, and we hope they find the array of ideas produced to be a good starting point in their push for the recognition and public support they deserve