Dublin Airport Potting Shed
Following on from a hugely successful Hackathon, Dublin Airport asked us to keep the creative ball rolling with our own Dublin Airport Potting Shed event.
The Airport has recorded unprecedented passenger growth over the last number of years. In 2015, 75 years after the airport first commenced operation, Dublin Airport reached an impressive milestone of 25 million passengers. Their vision is to be the best performing Airport in Europe and we were asked to come along and help the DAA achieve this goal.
The objective of the session was to improve the passenger experience at Dublin Airport, especially for transfer passengers. In 2015 over 1 million passengers used Dublin Airport as a hub to connect onward to another destination. Dublin Airport was keen to generate innovative ideas to improve the transfer product.
We met up at the fantastic HAVAS HQ on Leeson St. who were kind enough to house this event in their stunning creative oasis. They kicked us off with a run down of what they do and filled us in on some superb creative collaboration projects on their horizon. HAVAS then handed over to the DAA to take us through the facts and figures of Dublin Airport and its transfer offerings. Once they had presented us with the areas they wanted us to address, we then split into groups and began brainstorming the airport customer user experience.
We had the luxury of being joined by members of the airport innovation team and transfer team in each group to field questions and furiously take notes. The ideas began to flow straight away with each group taking varied approaches and covering completely different areas of the “transfer product”.
In the end we presented ideas ranging from light exercise stations to exhibition spaces, break out areas to charging zones, incentives for fun and incentives to spend, creating a sense of the island and its people to make sure your next visit isn’t just passing through, and new methods to display information and promote existing USPs… to name just a few.
We were delighted to work with Dublin Airport on such an interesting topic, and admire their eagerness to embrace innovation and creativity like this. We are really looking forward to seeing how the airport evolves from here.